Whether you’re selling to businesses or consumers, your company’s success depends on your understanding of what customers are looking for, what they’re buying and why. Marketing Research can provide the answers to the questions that are critically important.
You have to ask some important questions before considering developing a product or service and going to market:
- Who has a need for my product or service?
- How many potential buyers are there?
- How much, if anything, are they spending to meet that need today?
- Does my product or service meet that need better than other alternatives?
To be successful, you must listen to your customers. Just having a “gut feeling” that certain types of buyers may need or want your offering is not sufficient. [Read more…]