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MENUMENU
  • SERVICES
    • Growth Consulting
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    • Marketing Strategies
    • Feasibility Studies
    • Business Assessments
  • MARKETS
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    • SWOT Analysis Template for Excel - Free Download
  • BLOG
  • ABOUT
    • Our Team
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total cost of ownership

You are here: Home / Archives for total cost of ownership
Pricing Strategy Impacts the Bottom Line

Pricing Should Be Based on Customer Value, Not Cost

August 19, 2020 By //  by Jan Griffioen Leave a Comment

Pricing your products and services has a direct impact on the bottom line. Often, companies take a cost-plus" approach to price setting. However, this is too simplistic and can have a negative impact …

Pricing Should Be Based on Customer Value, Not CostRead More

Filed Under: Marketing Tagged With: cost-plus, Pricing, pricing strategy, total cost of ownership, value based pricing

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