Why Us

We are totally committed to your business success.

Yes, it's nice to take a check to the bank, but our greatest award is watching your business grow and achieve its goals.  

We specialize in supporting small and-market B2B firms.

Typically, these firms do not have the resources for a Fortune 500 'big-budget' approach. Often, bootstrapping is the only viable option. We understand that and are used to working "lean & mean".

Business-to-business markets are different from consumer markets. B2B is all we do.

We have been providing business consulting to small and mid-size B-to-B companies for 18+ years. In our opinion, we got pretty good at it.

We strive to provide high-end strategic business consulting at fees that smaller firms can afford.

After all, why should only the big firms have access to quality business advice?

We take an entrepreneurial, strategic approach to creating competitive, smart solutions to help your business reach the next level.

Strongly focused on business growth, we think outside the box and develop sound insight into your firm and the business environment to drive business decisions that outsmart the competition, grow sales, increase profits, and find new opportunities for growth.

We don't simply tell you what we think you ought to be doing about the business.

Instead, we guide you through the information gathering and decision-making process in a highly collaborative fashion to help you develop the insight for yourself. The solution is not going to get implemented unless you have ownership and buy into the solution and the process.

Our process is demanding and challenges the status-quo. You can't get breakthrough solutions from playing around in the margins.

We approach your business challenges with a fresh, objective perspective. Candid conversations about the state of the business and where you want to go and how to get there. We challenge the status quo and ask tough questions.

And, with our experience from projects across a wide range of B2B markets, the lessons learned from other industries provide ideas for solving your business challenges.

You're not hiring us to tell you that everything is just fine. You want us to help you fix the problems. We call it the way we see it, the good as well as bad.

Breakthrough solutions can only be developed by being completely candid about the state of the business, its ability to compete in the marketplace, and the options available going forward.

Ignoring key information or sweeping issues under the carpet won't solve anything.

We help you make smart decisions about the business based on a sound understanding of the company's capabilities, resources, strengths and weaknesses, and good market intelligence.

In today's fast-paced business environment it's not always possible to make decisions based on hard data alone. You need to be comfortable with using information that is sometimes ambiguous, incomplete, or fuzzy.

This makes using a structured process for decision-making all the more relevant. The stakes are simply too high and your business is too important to rush through it and jump to conclusions.

Guiding you through the process is one of our key roles as business consultants.

Our role is to provide advice and support you in making smart decisions about the business. It's a collaborative, hands-on process.

But, in the end, the final decision about what to do is always yours. After all, it's your business.

We can become an integral part of your team, or we can serve in an external advisory role.

Often, our role changes over the course of a project: from heavily engaged early on to more of an external advisor role towards the end of the project.

Whatever you're most comfortable with, it's your call.

You are never locked into a long-term consulting contract. Hire us for as long or as little as you need.

On top of that, you can always cancel on short-notice, whatever the reason.